The official betting partner of an athletic event is chosen by the league or sport. The NBA, MLB, PGA Tour, NFL, and PGA Tour all designate betting partners. For each of these events, you’ll find specific information about the betting partner. This information can be valuable when you’re placing a wager or betting on an individual team.
NBA
Two of the most popular online sports betting sites, FanDuel and DraftKings, have expanded their partnership with the NBA and are now officially part of the NBA’s betting ecosystem. Both sites will integrate the NBA’s assets into their platforms and feature exclusive content, including game highlights. In addition, they will use the league’s logo and betting data.
MLB
The MLB and the Ontario Lottery and Gaming Corporation (OLG) have signed a multi-year deal with OLG, allowing their Proline sportsbook to offer official MLB betting. This marks the first major sports betting partnership between the two organizations. The deal allows OLG to distribute MLB official branding to its customers, and also allows the company to cross-promote its products across MLB platforms, including digital and offline.
PGA Tour
The PGA TOUR and bet365 have announced a multi-year marketing and content agreement. Through the deal, bet365 will become the official betting operator for the PGA Tour in the UK, Ireland, Australia and Canada. The company will also have rights to use the PGA TOUR marks and advertise on TOUR media.
NFL teams designate official betting partners
The NFL is now offering its fans the chance to bet on their favorite team. The league recently announced a multi-year deal with Genius Sports, which is worth hundreds of millions of dollars. Under the deal, the league will provide data to sports betting operators. Genius will pay the NFL for that data, and other sports betting providers, including Fox Bet, will also pay the league for its data.
DraftKings joins PGA TOUR’s official betting operator program
With the latest partnership with the PGA TOUR, DraftKings will become the official betting operator of the Tour’s tournaments. The deal will give the company the rights to use PGA Tour trademarks in the US and advertise on tour media and partner platforms. It will also allow it to access content and video rights. The PGA Tour broadcasts its golf tournaments to 212 countries in 23 languages, and this agreement will further enhance DraftKings’ ability to cater to the sports betting needs of golf fans around the world.
NBA commissioner Adam Silver
NBA commissioner Adam Silver discussed official betting in his press conference at a Turner Sports event. He also discussed the NBA’s partnerships with betting companies. The league has a stake in the sports betting industry because it invests billions of dollars in original products. It should be included in the data on sports betting, Silver said. Silver has pointed to the success of European soccer and other markets with legalized betting.
PGA TOUR commissioner Jim Murren
Official betting is something that golfers have been asking about for a long time. It’s a growing industry that has captivated fans for years, but only now has the PGA TOUR begun to take a serious look at the issue. In this piece, Murren discusses the issue of official betting, and what it means to the sport.