If you’re looking for information about how sportsbooks can offer bespoke head-to-head markets, look no further. The official betting partners of NFL teams are BetMGM and BetRivers Louisiana Sportsbook. NASCAR teams also have betting solutions, with official data products. You can also find out which betting partners offer a wide selection of sporting events, including horse racing. In this article, we’ll explore a few examples of sportsbooks that are the official partners of these teams.
NFL teams designate official betting partners
After announcing a multiyear deal with DraftKings and FanDuel, the NFL has now designated three new sportsbook partners for the 2017 season. These companies will gain exclusive access to league data and advertising surrounding NFL games, and they will pay almost $1 billion if the deal runs for five years. In exchange for the partnership, the NFL will allow these partners to include betting content on NFL Network broadcasts this fall.
NASCAR’s official data product is a betting solution
As sports betting has become legal in the U.S., NASCAR needed an official data product that sportsbooks could use. The official data product has over 25 different in-race bet types and provides a compelling live betting experience for fans across regulated states. It also gives sportsbooks access to NASCAR’s race data to offer their customers more reliable betting odds. This makes NASCAR’s official data product an indispensable tool for sportsbooks.
BetMGM is the official betting partner of the New York Knicks
In November of last year, BetMGM signed a multi-year agreement with the New York Knicks and the Madison Square Garden Arena. The deal allows BetMGM to offer premium experiences in the arena, including courtside signage. The brand will also be featured on digital boards outside of The Garden and on the GardenVision feature during Knicks and Rangers games. Those attending the games will also see BetMGM branding on Zamboni’s.
BetRivers Louisiana Sportsbook is the official betting partner of the New Orleans Pelicans
Rush Street Interactive, owner of the Louisiana Sportsbook, announced a partnership with the NBA’s New Orleans Pelicans to provide an exceptional betting experience. The partnership will see BetRivers provide front row seats at the Smoothie King Center, as well as signage throughout the arena. It will also provide a live NBA odds board in the Chairman’s Lounge.
Betfair is the official betting partner of LaLiga
The latest deal between Betfair and FC Barcelona reaffirms Betfair’s position as the official betting partner of the club. The two companies will collaborate on image association rights, visibility of betting company branding on the Camp Nou LED system, and a range of other digital benefits. In addition to these traditional benefits, the partnership will allow Betfair to gain access to players to create marketing campaigns and promotional material.