The NFL is the last major American sports league to sign official betting deals. Three sportsbooks were named the NFL’s official betting partners on Thursday. As an official betting partner, the sportsbooks will gain access to official league data, promote their relationship with the league, and tie their brands to the league’s statistics. If the five-year deal is successful, the NFL will receive nearly $1 billion in revenue. If the deal fails, the NFL has the right to opt out.
NFL teams have yet to designate official betting partners
NFL teams have not yet designated official betting partners. That’s unfortunate, as the league has signed a multi-million dollar deal with Genius Sports to distribute its official data. This deal also includes the rights to NFL-owned media channels. NFL teams are not yet required to designate betting partners, but they may do so in the future. In the meantime, players will be able to place wagers on their favorite teams in the form of wagers.
While the NFL has been somewhat slow to legalize sports betting, it has made a strong effort to embrace it. Last year, it named Caesars as its official casino partner. That deal is worth more than $30 million a year, though the league has warned that Caesars is not permitted to use NFL branding in their betting products. The NFL also named DraftKings as an official daily fantasy sports partner, although it limited the partnership to DFS. Meanwhile, other NFL teams have signed deals with gaming companies, including Betcris and Gateway Casinos.
Genius Sports becomes NFL’s official live streaming and data partner
In April, Genius Sports became the NFL’s official live streaming and data partner, signing a multi-year, US$120 million contract, payable in shares. The deal represents a six-fold increase in revenue over Sportradar’s five-year deal, and coincides with an explosive growth in legalised sports betting in the US. In addition to the NFL’s new partnership with Genius Sports, the partnership will also include the English Premier League and the European Championships.
The new deal follows a recent investment by Genius in CFL Ventures, a minority stake in the league. With Genius’s technology, the CFL will have access to the largest data ecosystem in the world and help improve its relationship with fans, sportsbooks, and media. Genius has already signed deals with other professional sports organizations, including the NBA and MLB, and has equity in the company’s video technology partner, Sportradar.
DraftKings is MLB’s exclusive daily fantasy sports partner
DraftKings, a leading daily fantasy sports operator, has extended its relationship with MLB. The two have been working together since 2012. MLB became the first league to work with DraftKings in 2012, and the partnership was extended this year. In return, DraftKings has access to official league data. The deal also expands the partnership with DraftKings, which already has hundreds of products related to baseball.
In addition to enhancing its already strong partnership, the two companies will offer co-branded MLB daily fantasy games and in-ballpark experiences. While DraftKings has long been the exclusive daily fantasy sports partner of the MLB, the expansion will increase its popularity among fans. Moreover, MLB will get access to valuable content from its partner teams, allowing fans to create and play fantasy teams.
BetMGM is TOUR’s official betting operator
The PGA Tour and BetMGM have extended their joint partnership until 2024. The extended partnership will allow BetMGM to use PGA TOUR marks in the USA and promote their content and products on Tour platforms and media. The company will have access to exclusive content and video highlights and pre-game and post-game betting programming. It will also have access to the current sponsor relationships of several PGA Tour players.
With this agreement, BetMGM will become the official betting operator of the PGA Tour. The partnership will allow the company to feature live odds on the TOUR as well as other leagues and events. Several LPGA stars are already sponsored by MGM Resorts. The PGA TOUR is one of the most prestigious golf tournaments. BetMGM will provide its customers with live odds on their favorite tournaments and players.