The NFL is looking to expand the scope of its sports betting offerings by infusing the experience of its games with gambling content. In April, the league announced that it will partner with betting operators to allow wagering to seep into game broadcasts. It expects to generate at least $270 million this year from these partnerships.
DraftKings joins PGA TOUR’s official betting operator program
DraftKings, the first daily fantasy sports company, has announced a content and marketing partnership with the PGA TOUR. The new relationship will give DraftKings exclusive rights to distribute their daily fantasy golf product as an official offering. This is a significant development for the PGA Tour, which initially hesitated to endorse daily fantasy sports two years ago. The partnership appears to be an exposure play for the company’s burgeoning sports betting ambitions.
DraftKings and the PGA Tour have partnered to develop a DFS product that uses official data and tests it in a real-time gaming structure. DraftKings’ DFS business currently boasts 30 million customers, and the number of entries in its golf DFS games exceeded 20 million last year.
Tennessee passes legislation requiring sportsbooks to use official league data to generate live betting odds
After a 45-day public comment period and hundreds of public comments, Tennessee has finally passed legislation requiring sportsbooks to use official league-data to generate live betting odds. The regulations are to be finalized by April 2020. A Sports Wagering Advisory Council appointed by the state legislature has until that date to revise them based on the feedback.
The legislation also permits wagering on collegiate and professional sports, but does not allow betting on player injuries. While there are some provisions to protect the integrity of sports betting, there is a lot of red tape associated with gambling licenses in the state.
Ohio launches sports betting in 2023
When Ohio launches sports betting in 2023, expect to find a wide range of new sports wagering options available to residents. The state has already received approvals from FanDuel, Barstool Sportsbook, Caesars Sportsbook, and BetMGM. A number of sports teams have also been granted conditional licenses to launch sports betting operations in the state. These include the Cleveland Browns, Cincinnati Reds, Columbus Crew, and FC Cincinnati.
The state’s biggest sport, the Cleveland Browns, is one of the most popular, and its fans are among the most enthusiastic in the NFL. They are eager to see their team make another Super Bowl run in 2022. Another team that is expected to make another deep run in the playoffs in 2022 is the Cincinnati Bengals. Ohio sports betting could make the 2022 NFL season even more exciting.
New Hampshire legalizes sports betting
While other states have banned sports betting, New Hampshire is not one of them. Its state representative supports legalizing sports betting. However, there are some problems with the law. For example, it places a cap on the number of sports betting licenses each operator can have. The law also requires sports betting operators to pay a tax on winnings. However, the tax revenue will go to the education system and a council for responsible gambling that helps people with gambling addictions.
New Hampshire sports betting became legal in July, and the first retail locations are expected to open in the state in the coming months. In-game betting on live events will be available at online sportsbooks in the state. In-game betting on live games offers more rewarding odds and dynamic action. The DraftKings Sportsbook app is already available in six cities in the state, and it offers all major professional and college sports.