The NFL is the latest American sports league to sign official betting agreements. The NFL announced three sportsbooks as its official betting partners. These sportsbooks get access to official league data and can use that data to promote their relationship with the NFL and tie their brand to statistics. NFL teams are increasingly using official betting deals to promote their leagues and gain greater exposure. Here are some examples of official betting agreements. Interested in signing one? Below are some helpful tips.
NFL teams designate official betting partners
The NFL has just announced three new official betting partners in the form of DraftKings, FanDuel, and PointsBet. The NFL partners will gain access to official league data, as well as advertising around NFL games. The three partners will pay the NFL nearly $1 billion if the deal lasts five years. They can opt out at any time during that time period. However, the NFL is already working with partners for several sports betting products, including a mobile app.
The NFL is now allowing teams to sell full-fledged sportsbook sponsorships, accept sportsbook advertising on their team website, and designate official betting partners. NFL teams will not be able to have betting windows, parlors, or kiosks inside stadiums. They also cannot sell tickets to NFL games at stadiums or host any type of betting event, like poker or blackjack. Therefore, NFL teams should choose their official betting partners carefully.
NFL licenses data to sportsbooks
Sportradar, a company that collects and packages real-time sports betting data, has partnered with the NFL to license data to sportsbooks. The NFL previously said it opposed gambling, but in April the league signed a deal with Caesars Entertainment to become the official casino sponsor of the NFL. The NFL already has a partnership with sports betting company Sportradar, which has data from more than 500 sportsbooks around the world. Sportsbooks can access the NFL’s data during games and use it to make informed decisions.
The deal between the NFL and Genius Sports is worth $120 million per year and will continue to evolve the NFL’s data feeds. The new partnership with Genius will provide fast and accurate statistics while also ensuring consumer protections. Genius will also have the right to distribute live audio-visual game feeds for consumers. The NFL and Genius will also work together to ensure a seamless and frictionless user experience for fans and sportsbook operators.
NFL licenses video to sportsbooks
In Europe, the NFL has made history by licensing video to sportsbooks, so betting fans can watch games on their mobile devices. The NFL can sell streaming rights to sportsbooks for the same reason it licenses data from players. The new deal also allows the NFL to license video worldwide for sportsbooks. The NFL has been licensing video to sportsbooks for years, and has now struck the first deal with a sportsbook operator outside of the U.S.
As legal sports betting becomes more popular, more NFL teams are pursuing partnerships with sportsbooks. In April, the league announced its first sportsbook partnerships and a series of deals with four companies, with an eye to the 2021 season. In August, the New Orleans Saints announced a stadium naming rights agreement with Caesars Entertainment that could be worth $12 million annually. Its agreement with Caesars may be even more lucrative than that.
PGA TOUR designates official betting operator
The PGA TOUR announced the designation of a new Official Betting Operator in a multi-year deal with PointsBet, a joint venture of ROAR Digital, GVC Holdings, and MGM Resorts. As a result, the sports betting company will have exclusive rights to use PGA Tour marks in the United States, including the PGA Tour logo. In addition, the agreement grants the company rights to advertise within the Tour’s media outlets, including the official website and social media accounts. Additionally, it has been granted video rights to post-game betting programming, including highlights of the golf tournament.
In addition to FanDuel, the PGA TOUR has also expanded its relationship with DraftKings to include betting on the tour. In the previous year, DraftKings was named the tour’s first official sports betting operator. The PGA Tour has also partnered with BetMGM and PointsBet, and is expanding the partnership with each. With the addition of PointsBet, the PGA Tour hopes to further increase participation in live betting in 2020.